For those who don't know, SEO stands for search engine optimisation. It's all about getting your website high up on the Google rankings. There are consultants who will offer advice and guidance to help you do this.
And it's all bullshit.
Google has an algorithm called Penguin that deliberately seeks out these silly SEO tricks and, when it finds them, kicks your site down to page 10.
I don't know how many times I've sat in a meeting with some SEO bullshit artist blathering on about how much data he has about search.
And where does that data always come from? Every time - Google Analytics. These clowns always claim they can fool Google by using Google's own data!
Google has all the data. Google sees all the tricks. And Google doesn't like tricks. Google likes a good website.
So, if you want to get on Google's good side, shove those SEO clowns out the door and just build the best and most interesting website you can.
Do that and Google will find you and love you.